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Ash Alexander-Cooper OBE

Ash Alexander-Cooper OBE is a former Gurkha, helicopter pilot, and Specialist Military Unit officer in the British Armed Forces and is now a Partner at McChrystal Group. With a focus on leader development, talent management, and team-building solutions, Ash draws upon lessons learned from over 30 years’ experience leading and managing diverse multinational military, civilian, government, sports and other elite teams.

At the strategic level, Ash has drafted Ministerial strategy policy documents for both British and Afghan government departments and was a Senior Special Advisor to the Afghan Ministry of Interior, where he wrote and implemented the National Crisis Response Policy, leading responses to high profile terrorist incidents. Operationally, Ash spent 82 months deployed in complex and often hostile environments, both in Europe, the Middle East and Central Asia.

Among his international honours and awards, Ash was OBE in 2015, and is the recipient of the Government of the Islamic Republic of Afghanistan’s Medal of Honour and Service, as well as the United States’ Bronze Star Medal and a United States’ Army Commendation for valour. Ash is also an international award-winning musician and has represented Great Britain in three different sports up to World Championship level.

Wounded both in Iraq and Afghanistan, Ash is passionate about ‘giving back’ and supporting those veterans and families less fortunate than himself. To that end, Ash is proud to be a There But Not There Ambassador.

There But Not There